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22/03/2011

Editworks Adds Avid Pro Tools|HD Native To Its Creative Arsenal

Leading UK entertainment and factual programming post facility, Editworks, has boosted its audio capabilities with the purchase of an Avid Pro Tools|HD Native system.
Editworks is the creative powerhouse behind popular, award-winning TV shows such as Take Me Out, Eggheads, Harry Hill's TV Burp, Who Wants To Be A Millionaire? and The Graham Norton Show. The system was sold and will be supported by Avid Elite channel partner Scrub.
As a long-standing Avid customer, with 13 Avid editing suites in its Charlotte Street London facility and nine Avid systems at its Glasgow base, all hooked up through a central Avid ISIS storage solution, Editworks has added a Pro Tools|HD Native suite to help cater to increased demand for quality audio production for its entertainment and factual TV clients.
Adrian Smith, Head of Audio at Editworks, said: "As part of the decision-making process in selecting a new suite it was imperative that whichever system we chose was an industry standard one - in terms of user interface, openness and customer acceptance. Avid Pro Tools|HD Native fits the bill perfectly. Not only is it easy to install and straightforward to use but it also opens up a whole range of creative possibilities through the new Artist Series controllers."
The first project Editworks used the new suite on was an upcoming Five series called Perisher: Do or Die, produced by The Gamma Project, a four-part documentary about five would-be nuclear submarine commanders. Smith added: "This is a high-octane series with intense audio special effects and fast-paced dialogue. It needed the full audio treatment - from sound effects to plug-ins to voice-over and clean-up. Pro Tools handled it all brilliantly."
The next project lined up for Pro Tools at Editworks is the latest Katie Price documentary, Katie, produced by Pricey Media, airing soon on Sky Living HD.
(KMcA/GK)
VMI.TV Ltd

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