Rushes Support The Royal British Legion

Rushes completed colour grading and VFX on The Royal British Legion's TV campaign highlighting their charity work.
Conceived by The Gate and realised by RSA, the TV commercials will run on ITV, Sky and a number of satellite channels.
They highlight the Legion's work with ex-Service people using two case studies to illustrate how they've made a difference to real people while emphasising the need to help the Afghan generation of their armed forces and their families.
First shown is Emma-Jayne Webster, who lost her fiance in Helmand, Afghanistan in September 2009. The ad shows Emma-Jayne laying flowers on her husband's grave, with the strap line: "It's not as painful to put on a poppy."
The second ad feature Mark Stonelake. Mark lost his left leg in Afghanistan and the Legion helped provide essential home improvements and adaptations. In this 30-second ad we see Mark taking time to put on his prosthetic leg, accompanied by the strap line: "It only takes a second to put on a poppy."
Russell Thompson, Director of Fundraising and Special Events at The Royal British Legion, said: "The Gate have produced a commercial that makes it clear that The Royal British Legion is the only charity that looks after all serving and ex servicemen for all of their lives, in a creative and compelling film."
As well as creating the work, The Gate planned and bought the media for the campaign which runs until November 11 and will include the roll out posters nationwide, while being supported by online and local radio activity as well as the commercials.
(KMcA/GK)