TMD And Videocation Partner In Germany

TransMedia Dynamics (TMD), a leader in the development and delivery of solutions and services to the global media, broadcast and archive industries, has announced the appointment of Munich-based Videocation GmbH as a partner.
With the relentless change in the industry for MAM and the huge influence IT-based systems are having on broadcasting, Videocation, with more than 32 years of market-leading and customer experience, will accelerate TMD's Mediaflex sales as the central media and content management application for delivering orchestrated and streamlined workflows in the German marketplace. Equally well suited for broadcasters, production companies and archive organisations, Mediaflex provides management for both physical media and digital file-based content, resulting in efficient, high-throughout media production and significant advances in business process integration.
As Michael Gamböck, Business Development, Videocation explained: "I have known TMD for a while, working with them in my last company and really appreciated the professionalism and superior knowledge. I believe TMD has a unique approach for the media asset management market, especially when it comes to physical archives. It offers real business applications for broadcast, technical service providers, archive and production companies and we are absolutely delighted to be working closely with them."
As a first introduction of the partnership, TMD supported Videocation at The Bavarian Broadcast Convention earlier this month. The event enjoyed record attendance offering demonstrations of all leading brands and vendor products along with workshops and presentations from Sky, Bayerischer Rundfunk, TPC, Bavaria, Plazamedia and other leading media organisations talking about their current and future projects.
TMD Chairman and CEO Tony Taylor said: "We are delighted to be working with Videocation and being able to take advantage of the immediate opportunity with the show to endorse our system and ability. Mediaflex is fast becoming the system of choice for many top, global broadcasters and the response from the German marketplace was very positive."
(KMcA/GK)