Broadcast News
21/06/2010
'3D Captain' Gears Up For Shrek
3D is celebrating a major relaunch and no one is celebrating more than the wizard behind the latest 3D Hollywood blockbusters.
Phil McNally, whose work is featured in the likes of Monsters vs Aliens, Kung Fu Panda and How to Train Your Dragon, is one of world's leading pioneers of 3D animation. So much so that the man, hailing from Co Down's Dundonald, has been nicknamed 'Captain 3D' by his bosses at DreamWorks.
His latest efforts can be seen in the upcoming Shrek Forever After, opening next month.
The 3D animated adventure directed by Mike Mitchell, features the voices of Mike Myers, Cameron Diaz and Eddie Murphy and is the fourth and final instalment of the popular successful Shrek series. However it is the first time that 3D has been introduced to the Shrek series, opening up a very new experience for the audience.
Phil commented: "We have seen Shrek go from the outcast ogre to a family man. So it's really midlife crisis time for Shrek."
Discussing the 3D effects Phil added: "In one scene Shrek is being chased inside a palace on a hijacked witch's broom. It is a great flying sequence with Shrek diving under arches and witches throwing pumpkin bombs at him.
"It was pretty challenging from a 3D point of view. We had to work very hard to give the audience a great ride on the broom stick without hurting anyone's eyes with the fast action."
Phil said that the recent revival of 3D cinema has only been possible due to developments in technology, such as digital projectors: "Audiences have always been ready for 3D. It's just our skills as 3D filmmakers and the technology that we have been using hasn't been able to deliver an acceptable version of 3D until just recently.
"Each film that we have made has been a learning curve. So much time at the beginning was spent on just trying to make it work," he said.
"We are past that point of the literal 3D and its getting much more interesting in terms of crafting the subconscious use of it, which is ultimately what we will endure over the long term."
Shrek Forever After opens in the UK on the 2nd July.
(BMcN)
Phil McNally, whose work is featured in the likes of Monsters vs Aliens, Kung Fu Panda and How to Train Your Dragon, is one of world's leading pioneers of 3D animation. So much so that the man, hailing from Co Down's Dundonald, has been nicknamed 'Captain 3D' by his bosses at DreamWorks.
His latest efforts can be seen in the upcoming Shrek Forever After, opening next month.
The 3D animated adventure directed by Mike Mitchell, features the voices of Mike Myers, Cameron Diaz and Eddie Murphy and is the fourth and final instalment of the popular successful Shrek series. However it is the first time that 3D has been introduced to the Shrek series, opening up a very new experience for the audience.
Phil commented: "We have seen Shrek go from the outcast ogre to a family man. So it's really midlife crisis time for Shrek."
Discussing the 3D effects Phil added: "In one scene Shrek is being chased inside a palace on a hijacked witch's broom. It is a great flying sequence with Shrek diving under arches and witches throwing pumpkin bombs at him.
"It was pretty challenging from a 3D point of view. We had to work very hard to give the audience a great ride on the broom stick without hurting anyone's eyes with the fast action."
Phil said that the recent revival of 3D cinema has only been possible due to developments in technology, such as digital projectors: "Audiences have always been ready for 3D. It's just our skills as 3D filmmakers and the technology that we have been using hasn't been able to deliver an acceptable version of 3D until just recently.
"Each film that we have made has been a learning curve. So much time at the beginning was spent on just trying to make it work," he said.
"We are past that point of the literal 3D and its getting much more interesting in terms of crafting the subconscious use of it, which is ultimately what we will endure over the long term."
Shrek Forever After opens in the UK on the 2nd July.
(BMcN)
Top Related Stories
Click here for the latest broadcast news stories.
01/08/2024
PCL Live Continues Expansion With Leyard LN Series Investment
Two years ago, PCL Live opened its doors to provide a one-of-a-kind proposition for Northeast Scotland's production needs. Investing in the latest tec
PCL Live Continues Expansion With Leyard LN Series Investment
Two years ago, PCL Live opened its doors to provide a one-of-a-kind proposition for Northeast Scotland's production needs. Investing in the latest tec
01/08/2024
JVC Professional Video Announces Availability Of New KM-IP12S8 Series vMix 4K Video Switchers
JVC Professional Video has announced the immediate availability of its new KM-IP12S8 and KM-IP12S8PRO CONNECTED CAM™ vMix Studio Switchers. As complet
JVC Professional Video Announces Availability Of New KM-IP12S8 Series vMix 4K Video Switchers
JVC Professional Video has announced the immediate availability of its new KM-IP12S8 and KM-IP12S8PRO CONNECTED CAM™ vMix Studio Switchers. As complet
30/07/2024
Leader’s ZEN-W Series Of Next Generation Analyzers To Debut At IBC Show
Leader Electronics of Europe, has announced that its ZEN-W Series of advanced analyzers will make their European debut at this year’s IBC, which takes
Leader’s ZEN-W Series Of Next Generation Analyzers To Debut At IBC Show
Leader Electronics of Europe, has announced that its ZEN-W Series of advanced analyzers will make their European debut at this year’s IBC, which takes
29/07/2024
Leader's ZEN-W Series Of Next Generation Analyzers To Debut At IBC Show
Leader Electronics of Europe has announced that its ZEN-W Series of advanced analyzers will make their European debut at this year's IBC, which takes
Leader's ZEN-W Series Of Next Generation Analyzers To Debut At IBC Show
Leader Electronics of Europe has announced that its ZEN-W Series of advanced analyzers will make their European debut at this year's IBC, which takes
09/07/2024
Worldcast Systems Expands Its Ecreso FM AiO Series
Worldcast Systems has expanded its acclaimed Ecreso FM AiO Series with two powerful new products, along with a major software update. The new addition
Worldcast Systems Expands Its Ecreso FM AiO Series
Worldcast Systems has expanded its acclaimed Ecreso FM AiO Series with two powerful new products, along with a major software update. The new addition
01/07/2024
Dynacord Presents U Series
Dynacord is continuing its mission to provide highly competitive, budget-friendly solutions for commercial installations aiming for professional sound
Dynacord Presents U Series
Dynacord is continuing its mission to provide highly competitive, budget-friendly solutions for commercial installations aiming for professional sound
20/05/2024
Avid Introduces Series Of Micro-Certifications
Avid® is introducing a ground-breaking series of micro-certifications through a new collaboration with learning partner Post Super, a key educational
Avid Introduces Series Of Micro-Certifications
Avid® is introducing a ground-breaking series of micro-certifications through a new collaboration with learning partner Post Super, a key educational
18/02/2011
On Sight Uses SGO's Mistika For Flying Monsters In 3D With David Attenborough
SGO Mistika, the most powerful stereoscopic 3D toolset in the industry, was used for all the stereo 3D , 2D; and its first evert 3D IMAX by London's O
On Sight Uses SGO's Mistika For Flying Monsters In 3D With David Attenborough
SGO Mistika, the most powerful stereoscopic 3D toolset in the industry, was used for all the stereo 3D , 2D; and its first evert 3D IMAX by London's O
14/08/2024
SipRadius To Launch Master Router/Real Time Clock
SipRadius is launching MRTC (Master Router/Real Time Clock) at IBC2024 (stand 5.F43, RAI Amsterdam, 13 – 16 September). This simple, low-cost device s
SipRadius To Launch Master Router/Real Time Clock
SipRadius is launching MRTC (Master Router/Real Time Clock) at IBC2024 (stand 5.F43, RAI Amsterdam, 13 – 16 September). This simple, low-cost device s
18/01/2008
U2 3D To Premiere In Dolby 3D At Sundance Film Festival
Dolby Laboratories, Inc. has announced that the world premiere of 3ality Digital Entertainment’s U2 3D, distributed by National Geographic Entertainme
U2 3D To Premiere In Dolby 3D At Sundance Film Festival
Dolby Laboratories, Inc. has announced that the world premiere of 3ality Digital Entertainment’s U2 3D, distributed by National Geographic Entertainme
10/08/2011
A/V Giants Join Forces In 'Full HD 3D Glasses Initiative'
Four audio/video giants have announced their intent to collaborate on the development of a new technology standard for consumer 3D active glasses, und
A/V Giants Join Forces In 'Full HD 3D Glasses Initiative'
Four audio/video giants have announced their intent to collaborate on the development of a new technology standard for consumer 3D active glasses, und
11/11/2024
AJA Corvid Drives Real-Time Graphics With RT Software
Catamaran racing is an elite sport that uniquely happens in open water. Vessels slice through marked courses at up to 50 knots (57.5 miles per hour),
AJA Corvid Drives Real-Time Graphics With RT Software
Catamaran racing is an elite sport that uniquely happens in open water. Vessels slice through marked courses at up to 50 knots (57.5 miles per hour),
07/11/2024
Riedel's MediaorNet Real-Time Network Deployed By East Shore Sound
Riedel Communications has announced that its MediorNet real-time network was successfully deployed by East Shore Sound to support Comedy Central's 'Th
Riedel's MediaorNet Real-Time Network Deployed By East Shore Sound
Riedel Communications has announced that its MediorNet real-time network was successfully deployed by East Shore Sound to support Comedy Central's 'Th
01/10/2024
Amagi Partners With Phenix Real Time Solutions
Amagi has partnered with Phenix Real Time Solutions to deliver next-generation FAST (free ad-supported streaming TV) and live events with the lowest l
Amagi Partners With Phenix Real Time Solutions
Amagi has partnered with Phenix Real Time Solutions to deliver next-generation FAST (free ad-supported streaming TV) and live events with the lowest l
02/07/2012
Sky And Sony Capture Goodwood Festival Of Speed In 3D For The First Time
Sky and Sony have revealed that they filmed and screened the iconic Goodwood Festival of Speed in High Definition 3D for the first time ever over the
Sky And Sony Capture Goodwood Festival Of Speed In 3D For The First Time
Sky and Sony have revealed that they filmed and screened the iconic Goodwood Festival of Speed in High Definition 3D for the first time ever over the