Irish Online Publishers Join Forces

Publishers that provide local quality content through a trusted online environment are to be boosted with the formation of a new grouping.
The Association of Online Publishers Ireland (AOP Ireland) has been established to represent Irish digital publishing companies that create original, local, branded, quality content.
They will act as a voice, so that advertisers and the public clearly understand the differences between various online activities and the benefits that members of the Association of Online Publishers provide.
The Association has been established by its four founding members, the irishtimes.com, independent.ie, RTÉ.ie and entertainment.ie.
The group aims to increase awareness of the advantages and benefits for both advertisers and users engaging with websites that create quality, local, unique content.
It will also promote the value of this 'unique content' that its members produce and help make clients aware of the opportunities available.
Julian Douglas, Managing Director of entertainment.ie added: "The AOP Ireland will allow us to promote quality local content.
"From our perspective, it is important to make more research available that illuminates the significant role that our websites play in advertising campaigns."
The association will also undertake research, collaborate with existing online associations overseas and organise local events to promote these messages.
Working and collaborating with other media industry bodies in Ireland, AOP Ireland will seek to develop and uphold industry standards and will contribute to advertising effectiveness and audience measurement.
It is also actively recruiting new members and would be delighted to talk to online publishers.
(BMcC/GK)