Sport Press Association Joins VidiGO

A leading sports information provider Press Association Sport and VidiGo, known for its revolutionary broadcast software products, have signed a partnership for the global distribution of Press Association Sport's content in combination with VidiGo Graphics.
The deal makes VidiGo Graphics the preferred broadcast graphic engine to power Press Association Sport's broadcast solutions and sports data.
This software product is a unique solution that renders real-time Adobe Flash content including key and fill. Thanks to Boxer Systems, VidiGo's UK dealer, this broadcast graphic engine is now up-and-running at Press Association Sport.
Neil Chambers, Head of Broadcast Services at Press Association Sport said: "VidiGo Graphics is currently the world’s only proven solution that enables Adobe Flash to be used as graphical overlay in the broadcast industry.
"We have tested this software product thoroughly over the past two months and whilst traditional broadcast graphic systems are complex and relatively expensive, VidiGo’s innovative set-up makes it extremely easy to create and control SD and HD broadcast graphics."
Reinout Lempers of VidiGo commented: "For us this partnership means a great deal.
"VidiGo launched VidiGo Graphics at IBC 2009 and we knew that this solution would change the industry.
"The power of Flash and the authoring environments of Adobe are so strong that the idea of using this in the broadcast industry is actually so logic. The partnership with Press Association Sport shows that major players in the industry believe in our innovation."
Press Association Sport is a leading sports information provider, delivering content to a wide range of global customers across all media platforms and in different languages. Customers include newspapers, magazines, TV and radio stations, websites, telecommunications companies and the betting industry. With its reputation for speed, accuracy and integrity Press Association Sport is also the data partner of choice for many sport federations and governing bodies.
It is based in the UK and has offices and representatives in Johannesburg, Melbourne, Kuala Lumpur, Beijing, Singapore, Hong Kong and Mumbai. Press Association Sport is owned by PA Group. Other PA Group companies include the Press Association, the national news agency of the UK and Ireland.
VidiGo is the world's leading developer of innovative and smart software for creating and managing broadcast quality TV content.
It products provide all components a television station needs - from ingest and asset management to live TV production and play-out.
(BMcC/GK)