Avid Builds On Interplay

Avid is expanding Interplay into a complete media asset management solution with its Blue Order Acquisition
The company announced a major expansion of its market leading Interplay product family - based on the acquisition of Blue Order - which transforms the current production asset management (PAM) solution into a full media asset management (MAM) solution.
As large media organisations seek ways to adapt in a rapidly changing business environment, Interplay now enables them to unlock new streams of revenue and reduce operating costs through some of the most comprehensive and open business process management, media cataloguing and collaboration capabilities on the market.
The Interplay product family is the foundation of the Avid Integrated Media Enterprise framework.
Avid's Interplay family now includes a new module, Interplay Media Asset Manager, based on the Blue Order Media Archive product.
This new module enhances content-related workflows by allowing media enterprises to collect, index, catalogue, manipulate, retrieve and distribute rich media.
Now, customers will gain greater visibility into their assets, work across teams and geographies and be able to build business processes adapted to their specific needs.
New benefits of Interplay include workflow orchestration, rich metadata capabilities, and a modular open platform.
Interplay Media Asset Manager will be integrated with the existing Interplay production asset management solution, now called Interplay Production, forming a combined family of Interplay products that satisfy customer workflows in acquisition, production, archive and distribution.
Avid Professional Services is also being expanded to help customers maximise the return on their investments through design, workflow consulting, workflow customisation, project management, change management, business continuity and on-air support services.
(BmCC/GK)