Avid Integrated Media 'Empowers Customers'

The Avid Integrated Media Enterprise – an open framework for businesses to address the rapid changes in the media industry - has been revealed.
Avid's newly-expanded Interplay product family is the foundation of the new framework.
The Integrated Media Enterprise framework is built around some fundamental components.
An open media catalogue – leveraging Avid's recent acquisition of Blue Order enables customers to maximise the value of their assets, a rich media repository – providing customers with integrated access to rich media across all parts of the organisation; an a modular, open architecture – facilitating workplace collaboration by integrating ingest, production, archive and distribution operations.
"By building an integrated media enterprise, Avid is empowering organisations to dramatically improve business processes, increase revenues and be more competitive," said Mika Lavonen, Head of Programming Operations at Finnish broadcaster YLE.
Central to the Integrated Media Enterprise framework is a flexible and open Service Oriented Architecture, based on web services.
This enables multiple vendors to integrate applications through standard interfaces, providing the flexibility and agility that customers need to respond to changing business requirements.
The result of these integrations is the delivery of a broad range of rich media applications – including content creation, rights management, archiving, facility-wide collaboration and distribution – that maximise efficiency and productivity and allow business owners in today’s ‘content anywhere’ world to respond to new opportunities with a high level of agility and minimal risk.
Kirk Arnold, Executive Vice President at Avid said: "When we talk to customers in the business of media production, we hear three consistent requests – the need to be agile in responding to new opportunities, the ability to get a clearer picture of how to monetise their assets and the necessity to promote deeper collaboration across every aspect of their business.
"Whether it’s a broadcaster looking to get visibility into rights and asset history to quickly assemble a news piece; a post facility looking to create a way for a client, a producer, and talent to collaborate on a project across various locations; or an educational institution looking to provide a consistent curriculum to 1000 students with minimal technical and administrative overhead, the Avid Integrated Media Enterprise framework allows them to begin navigating these challenges with greater ease," he said.
(BMcC/GK)