Typhoo Partners Corrie

One of Britain's best known tea brands, Typhoo, will be an official promotional partner for the Coronation Street 50th Anniversary Best of British brands campaign in 2010.
ITV Studios Global Entertainment confirmed this week that this adds to a portfolio of market leading brands already signed up to the campaign including its on-air sponsor Harveys – the furniture store, alongside Warburtons and Imperial Leather.
Coronation Street will celebrate its 50th television anniversary this year as the UK's longest running primetime drama.
To coincide with this historic occasion, ITV are bringing together a portfolio of promotional partners of much loved family brands, collectively called Coronation Street's 50th Anniversary, Best of British brands.
It will launch in late January and will incorporate a range of activities tying the brands together throughout the anniversary year.
The campaigns will be supported by on pack and in store activity, website promotion, retailer specific activity and print advertising.
Corine Pouvreau Miles, Director of Promotions and New Business at ITV Studios Global Entertainment said: "With a rich heritage stretching back over 100 years and their recent Typhoo Sports for All programme with the English Federation of Disability Sports, Typhoo's good honest brand values and popularity amongst the British public are an ideal match.
"Together with our other brand partners Harveys, Warburtons and Imperial Leather, we are anticipating a spectacular and memorable calendar of activity in 2010."
The promotional partners of Coronation Street 50th Anniversary Best of British Brands have licensed the opportunity to incorporate exclusively created Coronation Street 50th Anniversary promotional artwork and branding, which includes an exclusively created style guide and collateral for usage on product, retail, outdoor, multiplatform and event marketing. Integral to the campaign is the promotional logo – designed by BD Network, the artwork encapsulates the spirit of the street with authentic street door numbers and brickwork.
(BMcC/GK)