Spain's Broadcast Rent Teams Up With Snell Alchemist

The Snell Alchemist Ph.C-HD has become the flagship standards converter for Madrid's Broadcast Rent, a leading solutions provider for all SD and HD conversion needs in the Spanish broadcast and film market.
The company specialises in performing film mastering and tape transfers of TV series for domestic and international distribution and the acquisition of the Alchemist Ph.C - HD allows Broadcast Rent to deliver content to any standard, without compromising picture quality or clarity.
Javier Sanchez de Toro, Technical Manager at Broadcast Rent, said: "For the high-quality masters we produce in a variety of international standards, there's no better solution available. The Snell system provides transparent frame rate conversion and up/cross/downconversion, ensuring that we're offering the best possible conversion services. Due to Alchemist Ph.C - HD's reputation as the premiere converter in the industry, our clients also have immense confidence in the conversion services we provide."
Broadcast Rent most often performs conversion of 1080i 59.94 HD content to 1080i 50 and 625i 50 formats, providing high-quality masters for the Spanish market, as well as for distribution of film and TV series produced in Spain to the international market.
In addition to providing unmatched visual quality, the Alchemist Ph.C - HD offers Broadcast Rent a valuable timecode feature that simplifies and automates conversion of HD material with the correct timecode. This integrated processing eliminates the need to set up and configure external boxes and guarantees that the first conversion yields a programme that starts at the correct timecode with a clean frame.
(KMcA/BMcC)