European Broadcast Roadshow Launched

Management consultancy Absolute Advantage and Prime have announced that they will be running a major roadshow in November of 2009, aimed at allowing SMEs in the broadcast, manufacturing and services industry to reach thousands of new customers in Europe.
The company said that it has been clear for some time that the traditional large-scale exhibitions that have served this industry so well for so long are no longer the best way of communicating directly with customers. Cost restraints now being imposed on customers mean many cannot travel to major shows, or cannot find enough time to allow an in-depth attendance.
So, many companies are starting to look at the idea of taking the exhibition to the customer, rather than the other way round. For a large company, finding the cost and effort resources to mount a roadshow may be possible, but it's generally beyond the resources of smaller companies.
So, Absolute Advantage and Prime have put together the idea of a European Broadcast Roadshow that will take a wide mixture of exhibitors, and by pooling the costs, allow smaller companies to participate - although we will welcome bigger players as well!
The roadshow will run during the first three weeks of November and cover Denmark, France, Germany, Italy, Poland and Spain. At each city, we've chosen venues that are as close as possible to centres of relevant activity - media parks, broadcasters, etc..., so that visitors will need to expend minimal effort and time to get to the roadshow.
A dedicated website has been established to provide detailed information to prospective exhibitors - www.euroroadshow.tv.
(KMcA/BMcC)