Primera Announces Enhancements To CX1200e Digital Label Press

A leading manufacturer of specialty printers, Primera Technology, has announced that it has released a number of hardware and software enhancements to its CX1200e Digital Label Press.
CX1200e was first introduced in March 2009. It has quickly become the best-selling digital label press in its category with installations in over a dozen countries, including the USA, Germany, England, France, Belgium, Italy, Australia, Czech Republic and Russia.
Most notable among the changes is a new rewind/tensioning system. Utilising Primera's exclusive IntelliTorque technology, the rewind mechanism automatically applies just the right amount of tension as the printed roll increases in diameter.
The new enhancements virtually guarantee perfect rewinds on every roll when using approved media.
Improvements have also been made to software and firmware, including Primera's new RichBlack print optimisation feature. RichBlack produces deep, highly saturated black printing on labels, delivering stunning contrasts against other colours.
Mark D. Strobel, Primera's Vice President of Sales and Marketing, said: "During the past three months we took an in-depth look at how our customers were utilising their CX1200e Digital Label Presses.
"Based on their input and suggestions, we have optimised many key features of the press. It's now easier than ever to operate the press and produce gorgeous full-colour labels - even if you've never used a digital label press before."
The CX1200e Color Label Press delivers short-run, full-colour digital label printing at a breakthrough price of just $18,995 (MRSP, EMEA). Utilising one of the fastest and highest-resolution colour laser engines available, CX1200e delivers the quality, speed and flexibility of digital presses costing many times more.
Existing CX1200e units in the field are being updated with all new enhancements at no additional cost.
Primera will be demonstrating CX1200e at the Labelexpo Europe trade show which runs from September 23-26 2009 at NPO Brussels Expo.
Further information available at: www.primera.eu.
(KMcA/BMcc)