Gefen Announces Digital Cinema Scaler Pro

Gefen's foray in the Digital Cinema Theatre Market includes an HD Switcher/Scaler with dolby 7.1 audio in a rack mounted solution.
Digital cinema theatres can now enjoy a simple way to add pre-show advertising and alternative content including consumer audio/video sources such as DVDs, PS3s, Blu-ray players and computers to their system.
Gefen's new AV Cinema Scaler Pro I and II both interface with all digital cinema projectors and integrate flawlessly with digital cinema audio systems.
They are ideal solutions for theatres looking to expand revenue by renting theatres for birthday parties, games, presentations and high profile TV events that draw nation-wide interest.
The Gefen AV Cinema Scaler Pro 1 and II both enable HDMI, DVI, VGA and component video inputs and both digital and analog audio inputs to be output in scalable DVI-I format with 7.1 analog audio. Both deliver 7.1 Dolby digital and Dolby pro logic audio that provides high quality sound.
The difference between the two products is their audio support using the DB-25 7.1 AES delivering either analog or digital formats. On both products, the video is output in DVI-I format with cinema quality image scaling accessed and controlled by the LCD display or front-panel selectors. RS-232 control allows for simple automation and control. Audio delay, black barring, audio isolation transformers and advanced mode scaling combine to make these scalers top quality performers.
Robert Lemer, Director of Business Development for Gefen, said: "In many cases, this audio capability will allow the theatre operator to replace other audio processors that had traditionally been required. The units can either process the audio or they will act as a 'pass through'. Both units also offer audio delay to ensure complete lip sync capability."
Video can be up and down scaled in high definition resolutions to 2k or 1080p full HD. With HDCP-compliance, both rack mountable scalers enable compatability and performance with today's protected content. However, non-HDCP compliant projectors can use the component video input to bypass this functionality and still perform at cinema quality levels.
Further information is available at: www.gefen.com.
(KMcA/BMcC)