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02/04/2009

500 Hours Of South East Asia Success For ITV Global Entertainment

ITV Global Entertainment has announced sales of more than 500 hours of its multi-genre, high-quality programming to broadcasters and content platforms throughout South East Asia in a range of deals concluded by its dedicated Hong Kong office.
Singapore's Media Corp has acquired the 20 x 30 minute series Dinner Takes All for its successful English language entertainment channel, Channel 5. Dinner Takes All was produced by Granada America for TLC and is the US format version of the original global hit Come Dine with Me.
Dinner Takes All will premiere on MediaCorp's Channel 5 later this year as part of the broadcasters' rich line-up that includes high quality English dramas, variety shows, news, current affairs and gameshows. In addition, MediaCorp has acquired three series of the Seventies' sitcom Mind Your Language for its new Okto channel, which specialises in kids, arts and user generated content.
ITV Global has concluded further deals in Singapore with IPTV-VOD operator Singtel, for its MIO TV service, for seasons 1-3 of the global entertainment hit Hell's Kitchen USA starring Michelin-starred chef Gordon Ramsay and cable channel operator MegaMedia has licensed a package of factual entertainment programming including Trinny & Susannah Undress and Driving Mum and Dad Mad.
Two separate sales deals in Thailand have also been secured by ITV Global's Asia office in Hong Kong. One with cable and satellite platform operator UBC True Visions, which has purchased a package of programming, including Bonekickers, Brainiac and Cirque Du Soleil's Corteo for its own entertainment and documentary channels. As well as a deal with the successful terrestrial television station Bangkok Broadcasting (also known as Channel 7), which has acquired the hit animation series The Pinky & Perky Show for its afternoon children's programming block.
Elsewhere in South East Asia, Astro in Malaysia has confirmed the acquisition of a large package of drama, reality and kids titles including Nanny 911 and The Adventures of Sherlock Holmes for its TVIQ channel and Government broadcaster RTM (Radio Television Malaysia) has picked up two series of the extraordinary factual show Planet Science and Rose D'Or nominated entertainment series Britannia High through EMAS.
Hollywood TV Movies are the order of the day in Vietnam where TK & L has purchased a 28 hour package of titles including, among many others, Rough Air, Proof of Lies and Wide Awake for broadcast on terrestrial station Ho Chi Minh TV. An exciting mix of movies and Hollywood TV movies has also been licensed to Vietba Media, including Thicker than Blood, Locusts: Day of Destruction and Widow on the Hill.
Finally, ITV Global can announce two pan-Asian deals. The company has licensed the first series of Hell's Kitchen starring Marco Pierre White to regional cable and satellite station Asian Food Channel which will complement the previously acquired Hell's Kitchen series featuring Gordon Ramsay and Discovery Asia has bought Built From Disaster for its pan-Asian feed of the Discovery Channel.
James Ross, Regional Director Asia, ITV Global, commented: "We're very pleased to announce a further extensive line up of sales to our many clients here in South East Asia. This region is a significant market for us - with strong interest being shown by platform operators of all kinds across each genre, particularly in the latest selection of our key drama and reality titles, as well as renewed requests for documentaries and movies."
(KMcA/BMcC)
VMI.TV Ltd

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