On2 Technologies' VP7 Video Codec Selected By 21ViaNet

On2 Technologies, a leader in video compression solutions, has announced that it has licensed its VP7 video codec to 21ViaNet (China).
Founded in 1996, 21ViaNet is the leading carrier-neutral IDC service provider in China.
21ViaNet was named in Deloitte's '2008 Technology Fast 50 Companies in China' in recognition of its achievements and market success.
The company has expansive partnerships with China's major telecom operators including China Telecom and China Unicorn, as well as major content providers like CCTV.
As part of its ongoing commitment to provide its extensive customer base with value added services, 21ViaNet has launched a new video services business division, using On2 Technologies' VP7 video codec as a key component of its video distributing platform.
The On2 VP7 video codec requires less data for high quality video, thereby reducing overall bandwidth costs without compromise to the end user viewing experience.
As proprietary technology to On2, the video codec is patent pool free. This brings additional cost efficiency for publishing and distributing all kinds of content, as the video codec is not subject to MPEG-LA royalties. Further information is available at:
www.on2.com/on2video.
The new On2 VP7-enabled video services division enables 21ViaNet to offer more value added options to its customers, assisting content providers and owners, such as TV stations and Telecom operators, to generate more traffic and to broaden revenue streams.
21ViaNet is also currently developing another product that deploys On2 VP7 which it hopes will help promote sales of Internet video service enabled TV sets.
Further information is available at: www.on2.com and www.21vianet.com.
(KMcA/BMcC)