Rushes Studio Moves In With Itch Film!

Rushes, in partnership with Itch, recently announced the reopening of a fully equipped, newly refurbished and re-branded Studio.
The new venture combines a state-of-the-art studio space with Rushes' long-standing knowledge of pack shots and motion control studio shoots.
Boutique production company Itch Film, whose founding partner Charlie Paul, is a highly experienced food shoot specialist, is perfectly suited for this new collaboration.
The studio has undergone a complete transformation; the stage area has increased in size and there is a stylish, contemporary client area, WIFI internet access and a roof terrace.
The studio is equipped with the only permanent Motion Control Camera in central London, making it the most convenient studio for shooting film or video in town. In addition to the Mitchell 35mm camera and Mark Robert's Flair software, it offers a large range of lenses, filters and lighting, making it hugely versatile - suitable for all sorts of production needs, including VFX stop-frame animation, blue or green screen shoots, effects element shoots and pack shots.
The highly experienced team are on hand to ensure that shoots run smoothly and production skills are of the highest levels. They will offer advice on comprehensive best quality techniques, performing high or low speed, time lapse and shooting of VFX shots. Packages for shooting, neg developing and post production are available.
Since it's opening in September, the collaboration has already carried out a number of jobs including brands such as Galaxy, Gillette, Sony and Persil.
Rushes' Director of Production Carl Grinter commented on the opening: "This is a huge opportunity for us to apply our VFX and post production knowledge to front end shoots for VFX elements, stop frame animation and pack shot versioning, combined with the creative and directorial support from Charlie, in terms of his huge skills and knowledge in animation, demonstration sequences, food and beauty."
Itch Film Managing Director Lucy Paul added: "We are very excited about our studio re-development and the installation of the Rushes motion control rig which will tremendously increase shooting capabilities for us.
"This new partnership will allow our roster of directors to expand their horizons, which, coupled with our current high end production values, and the benefit of Rushes' outstanding post expertise, will enable us to offer our clients a smooth running full production service."
(KMcA)