Broadcast News
29/08/2008
Framestore Creates VFX For 'Speaker Birth'
An innovative TV advertisement is reaching for 'the light'.
It features a young man swimming through an aural amniotic bath, heading towards a bright light representing both the end of this journey and the start of another.
Emerging from a speaker, he checks his W980 Walkman phone and, as the music builds to a climax, our nascent hero heads onwards, emerging onto a street and mingling with the passers by. The camera pans up towards the sun and a W980 fills the screen.
'Speaker Birth' was created by McCann Erickson and directed by Olivier Gondry for Partizan. VFX were by Framestore, as was the Telecine.
Framestore's VFX Supervisor for 'Speaker Birth' was Jonathan Hairman, who attended the spot's five-day shoot in Barcelona. Hairman said: "We shot the actor both in an underwater tank and dangling from a rig in the studio. Which was tough on him, but essential in terms of the visual ingredients we needed."
Particularly in the close-ups, Hairman used a combination of the sub-aqua and studio shots of the actor's face, morphing and blending them to create the impression of someone floating in a peculiar element.
Hairman continued: "The location was deliberately ambiguous. We didn't want to define it too rigidly. In the same way, the 3D elements created for this section were designed to give the impression of being light rays. Diarmid Harrison-Murray and his team used a combination of fluid simulations and cloth simulations, with various shaders on them to get the effect of 'fingers of light', reaching out to our hero like fingers or tendrils, organic but not too specific. It's about mood as much as anything."
With mood and design being such key elements in 'Speaker Birth', Hairman was pleased to be able to help director Olivier Gondry get a sense of what Framestore could offer by creating a number of on the spot Photoshop sketches, whilst they were on location, taking stills shot by the DP and working them up on a variety of ways to indicate some possible directions.
A sympathetic telecine for the spot was created by Senior Colourist Steffan Perry.
Further information is available at: www.framestore.com.
(KMcA)
It features a young man swimming through an aural amniotic bath, heading towards a bright light representing both the end of this journey and the start of another.
Emerging from a speaker, he checks his W980 Walkman phone and, as the music builds to a climax, our nascent hero heads onwards, emerging onto a street and mingling with the passers by. The camera pans up towards the sun and a W980 fills the screen.
'Speaker Birth' was created by McCann Erickson and directed by Olivier Gondry for Partizan. VFX were by Framestore, as was the Telecine.
Framestore's VFX Supervisor for 'Speaker Birth' was Jonathan Hairman, who attended the spot's five-day shoot in Barcelona. Hairman said: "We shot the actor both in an underwater tank and dangling from a rig in the studio. Which was tough on him, but essential in terms of the visual ingredients we needed."
Particularly in the close-ups, Hairman used a combination of the sub-aqua and studio shots of the actor's face, morphing and blending them to create the impression of someone floating in a peculiar element.
Hairman continued: "The location was deliberately ambiguous. We didn't want to define it too rigidly. In the same way, the 3D elements created for this section were designed to give the impression of being light rays. Diarmid Harrison-Murray and his team used a combination of fluid simulations and cloth simulations, with various shaders on them to get the effect of 'fingers of light', reaching out to our hero like fingers or tendrils, organic but not too specific. It's about mood as much as anything."
With mood and design being such key elements in 'Speaker Birth', Hairman was pleased to be able to help director Olivier Gondry get a sense of what Framestore could offer by creating a number of on the spot Photoshop sketches, whilst they were on location, taking stills shot by the DP and working them up on a variety of ways to indicate some possible directions.
A sympathetic telecine for the spot was created by Senior Colourist Steffan Perry.
Further information is available at: www.framestore.com.
(KMcA)
Top Related Stories
Click here for the latest broadcast news stories.
30/11/2012
Framestore Creates Installation For Valentino Exhibition At Somerset House
Oscar-winning visual effects company Framestore has created two installations for Somerset House’s forthcoming 'Valentino: Master of Couture' exhibiti
Framestore Creates Installation For Valentino Exhibition At Somerset House
Oscar-winning visual effects company Framestore has created two installations for Somerset House’s forthcoming 'Valentino: Master of Couture' exhibiti
18/07/2008
Framestore Creates Digital VFX For 'Mamma Mia!'
Framestore created Digital VFX for 'Mamma Mia', which opened in the US and UK earlier this month. 'Mamma Mia!' is a joint British and American film ad
Framestore Creates Digital VFX For 'Mamma Mia!'
Framestore created Digital VFX for 'Mamma Mia', which opened in the US and UK earlier this month. 'Mamma Mia!' is a joint British and American film ad
05/07/2011
Independent's Glue Society Creates New Spot For Doritos
Inspired by Mexican cinema of the late 1960s and faintly reminiscent of the iconic duelling scenes featured in Spaghetti Westerns such as The Good, Th
Independent's Glue Society Creates New Spot For Doritos
Inspired by Mexican cinema of the late 1960s and faintly reminiscent of the iconic duelling scenes featured in Spaghetti Westerns such as The Good, Th
19/09/2007
Hibbert Ralph Animation Creates Spot For Sky
Hibbert Ralph Animation has created an uplifting and fun 60 second spot for Sky through WCRS. Directed by Richard Bazley and produced by Charlotte Loy
Hibbert Ralph Animation Creates Spot For Sky
Hibbert Ralph Animation has created an uplifting and fun 60 second spot for Sky through WCRS. Directed by Richard Bazley and produced by Charlotte Loy
09/06/2005
Mill creates seamless VFX for third '3' Spot
The Mill London's latest vfx adventure for Hutchinson '3' went on air on June 1 - this is the third spot for the campaign and the third outing for dir
Mill creates seamless VFX for third '3' Spot
The Mill London's latest vfx adventure for Hutchinson '3' went on air on June 1 - this is the third spot for the campaign and the third outing for dir
06/10/2022
Baselight Creates Colour And VFX For George Miller's Three Thousand Years of Longing
Baselight colourist and co-founder of Toronto's VFX facility in Toronto, Alter Ego, Eric Whipp, was recently reunited with award-winning director and
Baselight Creates Colour And VFX For George Miller's Three Thousand Years of Longing
Baselight colourist and co-founder of Toronto's VFX facility in Toronto, Alter Ego, Eric Whipp, was recently reunited with award-winning director and
11/07/2022
Twickenham Film Studios Creates Final Sound Mix for Top Gun: Maverick
London-based Twickenham Film Studios (TFS), world class home to filmed entertainment since the silent era, performed the final sound mix for Paramount
Twickenham Film Studios Creates Final Sound Mix for Top Gun: Maverick
London-based Twickenham Film Studios (TFS), world class home to filmed entertainment since the silent era, performed the final sound mix for Paramount
11/04/2022
PMC Creates Dolby Atmos Cinema Demonstration Facility
UK loudspeaker manufacturer PMC has opened a new state-of-the-art home cinema within its Holme Court headquarters. Created to showcase the company's d
PMC Creates Dolby Atmos Cinema Demonstration Facility
UK loudspeaker manufacturer PMC has opened a new state-of-the-art home cinema within its Holme Court headquarters. Created to showcase the company's d
22/03/2022
Vizrt Group Creates NDI Advisory Board
Vizrt Group has announced the creation of the inaugural NDI Advisory Board. The NDI Advisory Board will harness the combined experience of a panel of
Vizrt Group Creates NDI Advisory Board
Vizrt Group has announced the creation of the inaugural NDI Advisory Board. The NDI Advisory Board will harness the combined experience of a panel of
21/02/2022
ITV Creates Opportunities For Up And Coming Filmmakers
ITV has launched a call out for up and coming Black filmmakers, offering them the opportunity to helm one of five new films that the network will comm
ITV Creates Opportunities For Up And Coming Filmmakers
ITV has launched a call out for up and coming Black filmmakers, offering them the opportunity to helm one of five new films that the network will comm
18/10/2021
The Useful Media Company Creates Engaging On-Ship Radio Experiences
When P&O Cruises' new vessel Iona set sail from Southampton, England on its maiden voyage in August 2021, it became the latest ship to feature the bes
The Useful Media Company Creates Engaging On-Ship Radio Experiences
When P&O Cruises' new vessel Iona set sail from Southampton, England on its maiden voyage in August 2021, it became the latest ship to feature the bes
02/08/2021
MDotti Technologia Creates Workflow Around Cinegy Capture PRO
MDotti Tecnologia has created a dedicated workflow around Cinegy Capture PRO to support ingest for São Paulo-based television network Rede Bandeirante
MDotti Technologia Creates Workflow Around Cinegy Capture PRO
MDotti Tecnologia has created a dedicated workflow around Cinegy Capture PRO to support ingest for São Paulo-based television network Rede Bandeirante
26/07/2021
HTC Creates Inviting Customer Atmosphere With Carousel
Customers visiting any of Highland Telephone Cooperative's (HTC) four rural Tennessee facilities are set to take advantage of exciting new technology.
HTC Creates Inviting Customer Atmosphere With Carousel
Customers visiting any of Highland Telephone Cooperative's (HTC) four rural Tennessee facilities are set to take advantage of exciting new technology.
23/01/2020
Riedel Creates Future-Orientated Formats For Broadcasts Of German Horse Racing
Riedel Communications has teamed up with horse racing organisations German Racing and German Tote to create future-oriented formats for broadcasts of
Riedel Creates Future-Orientated Formats For Broadcasts Of German Horse Racing
Riedel Communications has teamed up with horse racing organisations German Racing and German Tote to create future-oriented formats for broadcasts of
12/12/2019
Cloudbass Creates End-To-End, Multivendor UHD IP HDR OB Vehicle
Cloudbass has become the first company in the world to create a truly end-to-end, multivendor UHD IP HDR Outside Broadcast vehicle based on the ST2110
Cloudbass Creates End-To-End, Multivendor UHD IP HDR OB Vehicle
Cloudbass has become the first company in the world to create a truly end-to-end, multivendor UHD IP HDR Outside Broadcast vehicle based on the ST2110