V4x OnAir Widgets For Web And Mobile Debut At IBC2008

V4x, an innovative developer of interactive software platforms for mobile and web content distribution, will showcase for the first time new OnAir Widgets at the IBC 2008 convention held in Amsterdam, September 12 - 16, in the Mobile TV Zone on stand M398.
The new V4x OnAir Widgets application is designed to monetize media and maximize viewer retention through interactivity for Web TV and Mobile.
Each Widget component is a visual building block facilitating a specific viewer interaction: ad overlays with in-video cue points, One click Flash sponsorships pre-rolls to video clips, quiz-polls relating to the current program, SMS scenarios and more. V4x OnAir Widgets Toolkit offers a unified design specification, including aesthetics, to lend a sense of overall cohesion among various parts of the WEB or Mobile media player.
Ideal for sports, live or near-live portals, music channels, newscasts re-purposing, radio and theme shows such as cooking, shopping, or reality TV, V4x OnAir Widgets offer broadcasters:

• Straight-forward content repurposing from TV/Radio production systems; high degree of automation
• Simple integration with websites and players; easy production of new "made for mobile" channels
• Off-the-shelf revenue generation scheme built into each widget component: broadcasters can start "making money immediately"
• Off-the-shelf revenue generation scheme built into each widget component: broadcasters can start "making money immediately"
• Audience retention: 360° media strategy follows the viewers wherever they go: TV, WEB & Mobile
• Viral design concept; allows widgets to be shared and embedded in other web outlets
• Measure usage; allows broadcasters and retailers to know and track their audience with analytics tools

Further information is available at: www.v4x.com.
(KMcA/JM)