SinglePoint Deploys GoldenGate For Real-Time SMS Data

GoldenGate Software Inc., a leading provider of high availability and real-time data integration solutions, has announced that SinglePoint, the media interactivity expert in mobile, has deployed the GoldenGate real-time data integration solution to provide immediate Standard Messaging Solution (SMS) information access to interactive television (iTV) programmes and networks in real-time.
SinglePoint, the media interactivity expert in mobile turns television viewers into active participants through the power of text messages. Powering the overwhelming majority of mobile interactivity on North American television today, SinglePoint is engaged with an audience of more than 250 million users, working in partnership with mobile network and portal operations, entertainment media companies, brand managers and advertising agencies.
By implementing GoldenGate solutions, SinglePoint has been able to streamline its operations by moving data transactions in real time from its eastern data centre to its data-warehouse in Seattle.
A major factor in SinglePoint's selection of the GoldenGate solutions was their live reporting capabilities. SinglePoint's primary production system is located on the East Coast while reporting occurs on the West coast. The data warehouse running on Microsoft SQL Server 2005 is loaded continuously by the GoldenGate real-time data integration with field data and the system is instantly available for reporting and analytics by SinglePoint customers and operational users.
SinglePoint is the media interactivity expert in mobile that turns viewers into active participants. The company offers a full suit of services that make it fast and easy to create, launch and manage interactive TV campaigns that work. The services include mobile message connectivity, applications (such as voting, polling, sweepstakes, contests, alerts, coupons clips and tips), reporting and analytics.
Further information is available at: www.singlepoint.com.
GoldenGate Software Inc, is a leading provider of high availability and real-time data integration solutions for improving the availability, accessibility and performance of critical data across heterogeneous enterprise IT environments.
Further information is available at: www.goldengate.com.
(KMcA/JM)