Mobrio To Power Virgin Mobile's Road To V

Mobrio, the user-generated content services company, has, for the second year running, concluded a deal to power Virgin Mobile's Road To V with Sony Ericsson web-site (www.roadtov.com) with its state-of-the-art ugc.tv user-generated content software platform.
Virgin Mobile's Road to V gives two lucky bands the chance to open the award-winning V festival.
Over 2,200 have registered on the site since it opened on February 29, 2008.
Denise White, Technical Project Manager at Virgin Media, commented: "The Road To V site has undergone a major face-lift this year, which would have been near impossible to complete if it wasn't for the stable and growing base of UGC features available within the Mobrio ugc.tv platform.
"Our developers were able to easily migrate the registration, band profile and multimedia upload facilities into the new 2008 site and we were able to benefit from the enhancements made to the moderation interface.
"Mobrio continues to provide us with a powerful and flexible platform that adapts well to our ever-changing business requirements, making it key to the success of Road to V."
Julian Swallow, CEO of Mobrio, said: "We are thrilled that Virgin Media has again selected our ugc.tv software platform to power its Road to V site.
"ugc.tv is continually enhanced to ensure it meets the changing requirements of our customers.
"Our long-term development roadmap for ugc.tv also ensures that all the latest features in the user-generated content field make it into the platform."
Mobrio will be demonstrating the latest version of its ugc.tv software platform on stand number E571 at InternetWorld, which takes place at Earl's Court 2 in London between April 29 and May 1. Further information is available at: www.internetworld.co.uk.
Mobrio designs, builds, manages and supports all the necessary components to enable brands to integrate user-generated content into their customer-facing web sites.
The company, which is headquartered in London, England, with a moderation centre in Kiev in Ukraine, counts ITV, MTV, Sky News and UKTV among its customers.
Further information is available at: www.mobrio.com.
(KMcA/JM)