Not To Scale Help Honda Launch New Digital Campaign

New Best Friend's Welden + Kennedy London turned to Not To Scale and Directors National TV to help create the launch film for the new Honda, 'Drive Every Drop' digital campaign.
Supporting Honda's new i-VTEC super efficient engine. The website: www.driveeverydrop.com invites visitors to sponsor a road trip across Asia in a Honda powered by the new engine with each visitor to the website, adding a drop of petrol towards the journey, thus forcing us to consider the environmental value of making petrol use much more efficient and begin to think of it in terms of the value of every individual drop as opposed to gallons, barrels and tank fulls.
So, how better to bring this charming idea to lie than to ask animation all rounders National TV to squeeze a mini-road trip across Asia onto a single rotating drop of petrol. It sounded complicated at the outset, but methodical and fruitful collaboration with W+K regarding the content and planning of what might appear on the drop meant National TV could then do what they do best and turn a demanding brief into a seemingly effortless and delightful film.
Add to this, the back story that all animation was turned around in record breaking time, ten very long days and nights and the results are all the more spectacular.
Hear No Evil also worked to turn around the music brief.
Not To Scale is a London-based production company specialising in creating; 2D & 3D animation, illustration and design. Further information is available at: www.nottoscale.tv.
Hear No Evil's services cover audio recording & post production, video recording, post production and DVD authoring & production.
Further information is available at: www.hearnoevil.net.
(KMcA/JM)