Arqiva To Extend UK Contract With Fitzgerald Shurey Tarbuck

Arqiva has announced it is extending its UK contract with Fitzgerald Shurey Tarbuck to deliver in-store TV to Toni & Guy salons in Europe.
Arqiva already provides a fully managed service for over 273 Toni & Guy salons in the UK. The extension to the three-year contract, signed in June 2007, will see Arqiva deliver the same service to salons across Europe.
Arqiva will provide a fully managed playout service, including digital media players, playout software, playlisting, scheduling, content distribution and proactive monitoring and management. Arqiva’s acquisition of BT’s satellite broadcast services business in Europe enables the company to provide a robust, centrally managed infrastructure with which to support FST’s expansion of Toni & Guy in-store TV on the continent.
The system will deliver FST’s music and video content using a hybrid network of satellite and ADSL, tailored to meet the specific needs of the Toni & Guy chain.
FST’s Mark Fitzgerald said: “Arqiva’s innovative hybrid solution has proved the perfect means to deliver our high quality content into Toni & Guy salons right across the UK. It provides a robust, reliable and flexible network, and a comprehensive management solution for all the technical aspects of this project, which makes Arqiva the ideal technology partner for us.
"Having developed such an excellent working relationship within the UK, we are delighted to be able to extend our partnership further and are fully confident in the team’s ability to deliver the same exceptional levels of service in Europe.”
George Eyles, Head of Sales for Digital Media Networks, said: “We’re very excited to be expanding our working relationship with FST as we greatly respect the organisation’s unique mix of skill sets and understanding of retail trade relationships. We are equally excited to be taking our core business into Europe with such a recognisable international brand as Toni & Guy.
"Our acquisition of BT’s broadcast services business has given us a significant presence in the continental market, and we’re ideally placed to support FST’s expansion into Europe. We’ll provide an innovative, robust and flexible network solution, just as in the UK, and look forward to growing our excellent partnership with FST and Toni & Guy.”
(DS)