Stanton Group appoint Cerwin Vega and KRK Systems President

Following the Stanton Group’s successful bid for Cerwin Vega last month, Dave Rice has been appointed President of Cerwin Vega and KRK Systems.
Rice will report directly to Gerard Cohen, President and Chief Executive Officer of the Stanton Group.
Rice's immediate priorities will be "to review the current business operations, establish the overall direction of the organisations and implement business programs and procedures to obtain maximum profits."
Rice added: “Cerwin Vega has been a household name for many years, synonymous with value and bass. It has broad brand recognition in just about every speaker category — mobile/car, hi-fi, multi-media and pro — but has limited market share.
“This is because during the last few years the company has not reverse engineered products that consumers were asking for, nor at the prices they were willing to pay.”
He is confident that the company has the skilled workforce capable of turning its fortunes around: “Our biggest priorities are to staff up, develop new products and rapidly bring them to market, cut costs through better procurement and out-hustle our competition.”
(GB)