Belgium's @media Installs Gefen DVI Extenders To Enhance 22 European Cinemas

European gamers can now enjoy the non-stop action of Sony Playstation 3 on massive digital cinema screens across the continent thanks to @media's recent assistance.
The audio/video supplier and integrator partnered with the Kinepolis Group in the company's quest to make games accessible in its 22 cinema complexes located throughout Belgium, France, Spain, Poland and Switzerland.
Dubbed XL-Gaming, the innovative initiative delivers Sony Playstation 3 games on large digital cinema screens using revolutionary DLP technology.
"Kinepolis uses a PS3 system provided by Sony with their high definition projectors," explained Tom Hertsens, Sales Manager for @media. "To extend the video and audio, they needed a qualitative and reliable solution, which we offered with the Gefen DVI Audio CAT5 Extender."
This extension solution enables the transmission of digital high definition video over DVI supplemented with both digital (S/PDIF and TOSlink) and analog (RCA stereo) audio up to 60 meters in distance using two category-5 cables.
"We tested the Gefen extender with Kinepolis, and they were convinced this solution was the one they were looking for to ensure a top quality delivery of high definition video and audio," said Hertsens.
In the cinemas, the PS3 is located in the middle of the theater while the Gefen DVI Audio CAT-5 Extender delivers audio to the THX system and video to the projector.
Gamers enjoy the lifelike imagery on the screen enhanced by surround sound audio, making XL-Gaming one of the best new offerings in Kinepolis' commitment to pioneering innovation in the cinematic experience.
(DS/SP)