Audio-Technica Microphones Notch Up Tenth GRAMMY Awards

Audio-Technica provided 270 microphones for the broadcast of the 49th Annual GRAMMY Awards, maintaining the company’s definitive presence at the high profile awards show.
This year Audio-Technica celebrated the 10 years the hallmark of superior sound at Music’s Biggest Night.
This year at the 49th Annual GRAMMYs, held February 11, 2007, at the Staples Center in Los Angeles, Audio-Technica supplied 270 of its acclaimed microphones, including an impressive array of hard-wired mics and Artist Elite® 5000 Series UHF Wireless Systems.
The GRAMMY Awards ceremony itself has garnered widespread notice throughout the years as it continually raises the standard for broadcast entertainment. The Emmy® winning production was the first major awards show to venture into HDTV and 5.1 surround sound, and is outfitted with the most advanced tools to ensure the highest fidelity for the evening's performances. Audio professionals continually select Audio-Technica microphones to achieve exceptional quality amidst the ever increasing sonic demands of the show's musical portions. The team working on this year’s GRAMMYs featured many top-tier contributors who returned to ensure the success of this landmark event.
The sound system was provided by ATK AudioTek with FOH Engineers Ron Reaves and Mikael Stewart, while the broadcast audio was supervised by Phil Ramone and Hank Neuberger, leading members of the Producers & Engineers Wing of The Recording Academy. New York-based XM Productions/Effanel Music were onsite with their L7 remote truck to create the music mix, facilitated by Music Mixers John Harris and Eric Schilling, along with Orchestra Music Mixer and XM Productions/Effanel Music Lead Engineer Joel Singer.
For the home audience, CBS once again delivered the most advanced form of HDTV, with 1,080 lines of picture resolution and 5.1-channel surround sound. Gary Boss, Audio-Technica USMarketing Director, Live Sound & Studio, watched over the event as the comprehensive range of Audio-Technica microphones turned out an evening of flawless performances.
Music Mixer John Harris commented, “We’re excited to see the ATM350 and other new Audio-Technica microphones at the GRAMMYs this year. With Audio-Technica as a key partner, we can cover virtually any onstage need because they offer such a broad array of mics. And of course the reliability, consistency and fidelity of their products is second to none.”
(SP)