Media Links Announce Director Of Sales Appointment

Media Links has announced the appointment of David Herfert as Director of Sales for North America.
In his new role, Herfert will be responsible for managing all direct and indirect sales channels in the US and Canada for Media Links’ market-leading video transport and processing products.
Herfert comes to Media Links from Video Products Group where he led the North American sales team in successfully increasing its company market share at leading service providers including Verizon and AT&T. Prior to that, he held numerous management positions with Artel Video Systems, White Rock Networks, Cisco Systems, and XO Communications. Dave has a wide range of experience in selling products to the many different facets of the video industry, including broadcasters, CATV and satellite providers, telephone companies, and long-haul network operators.
“I look forward to the challenge and the opportunity of growing Media Links customer base throughout this dynamic territory,” said Herfert. “Media Links has a distinguished record of achievement at major international sporting events like the World Cup and the Olympics with its MD6000 platform. I am eager to create new opportunities for this platform and the numerous new products and technologies that Media Links has in the pipeline.”
Mario Frattaroli, President of Media Links said: “Dave brings a great deal of technical know-how and sales experience in the video transport market. He has a great reputation for customer service and support, which will blend perfectly with our goals to provide high quality products along with superb customer experiences.”
Media Links is headquartered in Milford, Connecticut.
(DS)