LOVEFiLM Launches Television Programme Downloads For UK Customers With Discovery Networks

Lovefilm.com has added TV programmes from Discovery Networks to its product line up.
The service, which already offers over 62,000 titles in its online DVD rental range, and over 2,000 movies and short films in its download range, will now offer over 45 titles from Discovery for download rental.
Discovery Networks will provide LOVEFiLM customers with a resource of real-world video content from the company’s vast library of programming, including popular series such as Mythbusters, American Chopper, Extreme Engineering, Deadliest Catch and John Lydon’s Mega Bugs as well as documentary specials such as Da Vinci Code Declassified. Additional titles will be added each month.
LOVEFiLM has transformed the UK entertainment rental market in the UK with its revolutionary DVD rental service. The ultra convenience of DVDs delivered to customer’s homes was improved by the launch of downloadable movies to the PC in the last year. Now, customers can also download shorter-form programmes from Discovery’s family of channels.
“The LOVEFiLM download service is super fast and praised for its high quality images. Our users are crying out for the kind of great programming that Discovery is bringing to downloads”, said LOVEFiLM’s Marketing Director, Simon Morris. “The great thing is that we can also match programmes to consumers based on their existing ratings and preferences. We know an awful lot about today’s entertainment consumer, what they want to watch and when they want to watch it. It’s great to have Discovery on board.”
“By providing some of Discovery’s best content for download rental to LOVEFiLM users, we are giving fans of Discovery’s programming more ways to enjoy content that both informs and entertains from across key categories, such as engineering, motors, science, natural history, human adventure and lifestyle,” said Melanie Honnor, Vice President of New Media, Discovery.
LOVEFiLM International Ltd is one of Europe's leading online DVD rental subscription service with over 450,000 members and operates in the UK, Sweden, Norway, Denmark and Germany.
LOVEFiLM carries more than 62,000 unique titles including games, as well as a fast-growing Video-on-Demand (VoD) service.
(SP)