Rushes post quirky pain killer commercial

Rushes have completed work on a commercial for Beechams All In One cold remedy.
The commercial opens with a topless man standing against the backdrop of an icy mountain range, while a voice over talks through four ancient remedies for colds.
After trying these solutions, however, the man still suffering. So the voice over advises "give your cold the Beechams All In One." A huge packet of Beechams then falls from the sky to land next to him.
Rushes' Paul Wratten said: “The idea of a six foot pack dropping within six inches of a man standing on the edge of a mountainous drop in the Canadian Rockies needed the approach of careful planning and Post production effects, to convince the viewer that the pack falling from the sky would land perfectly. It was decided that a black screen would be placed to the right of our hero and a large slab of stone would be dropped from a six-foot height. Dust was placed around the area where the pack would land. The falling slab would hit the ground, shot against the black screen, which would enable me to key off the dust and place it over the pack. There was a puff of air from the slab, which moved the hero’s trousers. In addition, the slab created a falling shadow on the ground. All these elements helped me to comp the post-production pack shot into the scene. The pack was created from various sources, artwork and a full size pack having been shot. I used Fire to create a three-dimensional pack giving me total control over the speed and position of the falling pack. Using colour correction and the above elements, including clean background plates to get rid of the black screen, the shot was composited together. Finally, motion blur was applied to the falling pack to give the impression that the pack was moving and shot for real in situ."
(GB)