TOY STORY 2 WINS ‘SPECIAL AWARD’

THE DIGITAL Cinema release of Toy Story 2 represented a landmark in the history of cinema exhibition.
To acknowledge its leadership in this field, IBC has decided to bestow a special award to Disney’s distribution arm, Buena Vista International, who took the initiative in rolling out the digital release of Toy Story 2 in Europe.
Toy Story 2, a Disney/Pixar production, made news by becoming the first ever major motion picture to get a commercial release simultaneously in both digital and film formats.
In November 1999, it had a digital release in six US cinemas, and in February 2000, for the first time, there were commercial screenings in five cinemas in Europe.
Executive Vice-President of the Walt Disney Motion Picture Group, Phil Barlow, who will receive the award, said: “We firmly believe that Digital Cinema delivery and projection is the future of the Motion Picture industry, because it is a positive and significant improvement in the quality of presentation for the public. When the public benefits, then the entire industry benefits.”
The D-Cinema release of Toy Story 2 utilised Texas Instruments’ innovative DLP Cinema Technology, at the heart of which is its Digital Micromirror Device.
The IBC screenings will also utilise this state-of-the-art projector technology.