BBC GOES DUTCH

BBC Resources have completed a series of idents for Dutch Public Service Broadcaster NOS’s principal channel Nederland 1.
The team involved in the production included Creative Director Jane Walker, Senior Graphic Designer Jane Fielder, Director Steve Bonnett, Graphic Designer Mark Shirra and Producer Karen Sharp.
Channel Manager Joop Daalmeijer said: “Nederland 1 really understands its audience and is perfectly in tune with the values and beliefs of the Dutch people.”
Jane Fielder Senior Designer said: “ Joop and his colleagues, Marcel Peek and Anton Fasal briefed us to create a new identity that reflected this. In responding we used the metaphor of the heart to represent humanity and the head for the logic and efficiency that characterise the Dutch people.”
The brand ident is based on a red square set at 45 degrees to the horizontal, its simplicity represents the head in the team’s original concept. A brand logo has been developed from this for use in all broadcast and print environments, including an on-screen brand identity.
The ‘heart’ of the concept was to show the people of Holland in all their diversity. This was achieved by creating a 15ft tall sculpture, again developed from the new brand identity and taking it to a variety of locations across the country. The sculpture built by Steve Wilsher Associates, became a focus for filming people going about their everyday lives
A range of sequences ranging from three second stings to 40 second voiceover backgrounds have been produced for each of the ten locations that were filmed. Director of Photography was Clive Norman and editing was by Clayton Lonie Jnr at Molinaire. The brand identity was post produced on Inferno by Yourick van Impe and Condor Post Production and the music was written by Anthony and Gaynor Sadler at Logorhythm. The new channel branding will be implemented on Nederland 1 this month.