Hughes unveils new comprehensive service brand

Hughes Network Systems, a leader in broadband satellite networks and services, has introduced its new HughesNetT brand, replacing DIRECWAY.
Reflecting the company's heritage of technology innovation and market leadership, the new name ushers in an expanded range of broadband solutions and services for all its customer segments-enterprise, government, small business, and consumer.
The new HughesNet brand encompasses all broadband solutions and services from Hughes, bridging the best of satellite and terrestrial technologies. These include managed network services, digital media, and enhanced broadband offerings for business and government agencies, as well as high-speed satellite Internet access for consumers and small businesses.
"This is the beginning of an exciting new era for Hughes," said Pradman Kaul, Chairman and CEO. "The new HughesNet brand underscores our corporate commitment to enable our customers to realise the full potential of broadband solutions and services, utilising the best of satellite and terrestrial technologies."
Hughes has more than 30 years experience in designing and managing complex data networks. The company invented the VSAT (very small aperture terminal) and has been the market leader in providing satellite networks since 1986, when Wal-Mart first chose Hughes technology to connect their growing number of stores. In June of 2005, the editors of Fortune called Wal-Mart's deployment of VSAT technology one of the top 20 decisions that "shaped the modern world of business."
Kaul said: "It only took us a few years to establish DIRECWAY as the world's leading 'broadband by satellite' service brand. But we're now expanding to become the leading provider of broadband solutions and services that integrate the best of both satellite and terrestrial technologies to deliver unmatched business value.
"HughesNet is a more compelling representation of our company's overall market reach
(GB)