ONDIGITAL APPOINTS TRADE MARKETING HEAD

ONDIGITAL have appointed Nick O’Connor to head up their Trade Marketing division.
The new role involves all elements of ONdigital’s trade positions including retail, door-to-door, Onhomes, which markets the benefits of digital terrestrial TV to social landlords and ONleisure the company’s pub and hotel service.
O’Connor said: “This new position, bringing together for the first time all elements of our trade marketing, is an exciting opportunity to develop our proposition to what are key markets for ONdigital. The retail market, in particular is an area where ONdigital has made significant ground of late and with new services such as ONnet we are very confident that our position will be further consolidated.”
O’Connor takes up the position having spent more than a year as a Marketing Manager with ONdigital, where he was responsible for launching and developing both the ONhomes and the ONleisure projects.