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24/11/2005

FMA use Rushes and Ascent Media’s online digital library

The Future Marketing Awards (FMA) 2006 will use Rushes’ and Ascent Media’s online digital library and archiving system, HUB, to enable global entrants to upload their submissions online, where they will be stored as digital files.
HUB, developed in-house by Ascent Media and Rushes, will also allow the international panel of FMA judges to view entries online from anywhere in the world.
Following the great success of The Viral Awards 2004 and the ensuing interest from brands and agencies worldwide, the event evolved into The Future Marketing Awards in order to celebrate a wide range of non-traditional marketing and advertising techniques. The advertising environment is changing fast, and it is the FMA’s intention to illuminate the opportunities, celebrate the pioneers and showcase the best work.
HUB eliminates the need for judges to all come together for judging sessions and allows the pool from which judges are selected to expand significantly as the cost of transporting videotapes overseas becomes a thing of the past. Entrants also reap the benefits, as HUB provides a quick, cost effective and painless method of submission with the need for tapes completely eliminated.
Rushes and parent company Ascent Media have developed a bespoke version of HUB especially for the FMA that incorporates all their specific needs for the awards.
(CD)
VMI.TV Ltd

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