Arroyo debuts IPTV video on demand solution at TelcoTV

Arroyo Video Solutions has announced that it will demonstrate for the first time its comprehensive on demand services solution for IPTV at the TelcoTV Conference & Expo in San Diego, November 9-10, in booth #413.
Arroyo's demonstrations at TelcoTV will show: Video on demand using the H.264 (MPEG-4 AVC) codec, which offers the extra compression required to drive the most revenue from slower last mile technologies.
A complete, easy to install, IPTV-based video on demand (VOD) solution, featuring Arroyo OnDemand running on IBM x346 eServers, integrated with leading middleware and set-top boxes. Arroyo's IPTV solution is currently in trial with a major US telecommunications operator.
The power of the Arroyo OnDemand solution to meet the requirements of IPTV markets, large and small. Starting with a single open architecture server that is economical for even the smallest market, Arroyo OnDemand easily grows to offer industry leading density and scalability, as well as Arroyo's unique assurance of ‘Always ON’, non-stop reliability.
Advanced IPTV applications, including network PVR (nPVR) and addressable advertising, which will differentiate IPTV offerings and maximise ARPU.
MRG's Senior Analyst and IPTV specialist Bob Larribeau commented: "When it comes to IPTV services, 'content is king.' It's clear that success in this market depends on the selection, packaging, and delivery of attractive content. Arroyo's strategy of supporting a range of entertainment services such as VOD, gaming, addressable advertising, and network PVR, can create significant revenue generating opportunities for IPTV network operators."
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