'Chicken Little' to debut in Disney Digital 3D

Walt Disney Pictures is offering moviegoers a glimpse into the future of theatrical exhibition with the debut of ‘Chicken Little’ in Disney Digital 3D.
Disney Digital 3D, presented exclusively in Dolby Digital Cinema, is a brand new state-of-the-art technology that provides the first true three-dimensional digital experience in movie theatres. In collaboration with Disney, Dolby Laboratories is overseeing the rollout of its Dolby Digital Cinema systems in a total of 84 specially-selected, high-profile theatres in 25 top markets. Visual effects giant Industrial Light & Magic (a Lucasfilm Ltd. company) rendered the movie in 3D. Digital 3D pioneer, REAL D, applied several of its patented technologies (screens, software and glasses) to make the Chicken Little 3D experience possible for presentation on the Real D Cinema system.
This joint effort has resulted in the next leap forward in the evolution of motion picture entertainment, bringing animation to life.
Chicken Little is Disney's first fully computer-animated feature film, and it brings the Studio's distinct filmmaking style and approach to this exciting medium.
Commenting on the announcement, Dick Cook, Chairman of The Walt Disney Studios, said: "Disney Digital 3D is a truly groundbreaking technology that combines the latest innovations of science and art, and we are proud to be a part of filmmaking history. Walt Disney pioneered many technological breakthroughs and set an uncompromising goal for his Studio to constantly push the envelope to offer a superior movie-going experience. We are very proud to add this animation milestone to the long list of technological breakthroughs for the studio, and we are especially thrilled to work with entertainment technology leader Dolby in this exciting launch. Likewise, we are proud to have the wizards at Industrial Light & Magic to help deliver the movie in 3D, and the experts at REAL D on board to make 3D like no one has ever seen."
(GB)