DTS cinema division expands with new key executive roles

DTS has announced the reorganization and expansion of its Cinema Division, with the promotion of several key staff and the addition of new members of the management team.
DTS has promoted Susie Beiersdorf to Director, Sales, Cinema Products, Michelle Maddalena to Director, Business Development, Film Licensing, Dan Schulz to Manager, Post Production and John Keating to Manager, Studio Services. Bringing extensive experience in areas of pre-show, E- and D-Cinema, DTS has also hired Gerald Hensley as Director, Business Development, New Markets, and Ed Zeier as Director, Cinema Services.
The changes represent DTS’ continuing commitment to provide products and services of the highest quality, and to address new opportunities in the areas of digital acquisition, distribution and exhibition.
As the newly appointed Director, Sales, Cinema Products, Beiersdorf will direct the efforts of the company’s worldwide cinema sales team. Maddalena, now Director, Business Development, Film Licensing, will be responsible for film licensing in the US and all international territories outside of Europe. Shulz will assume leadership of the postproduction department as Manager, Post Production, and Keating will oversee studio services and field service engineers as Manager, Studio Services.
Hensley will be responsible for guiding and developing DTS’ evolving pre-show, E- and D-Cinema business as Director, Business Development, New Markets. Previously with Avica, Gerald was Development Director for Media.Net, a service provider of high-speed fibre optic networks with applications for production and post-production of TV and film content. His background also includes corporate business development and planning experience.
Zeier, formerly in charge of Business Development, North America at Barco Digital Cinema, will be responsible for managing DTS’ studio services and postproduction group as Director, Cinema Services. Prior to Barco, Ed acted as a consultant for entertainment industry services companies in the areas of Mergers & Acquisitions strategy, pre- and post-merger integration planning and implementation, digital asset management, media asset management, D-Cinema and exhibition distribution security. He spent 19 years at Universal Studios in various positions, completing his tenure in the position of Senior Vice President, Post Production.
“With the acquisition of Lowry Digital Images and the current deployment of our XD10 Cinema Media Player for high-definition pre-show networks, DTS is firmly dedicated to broadening our business to include both audio and image technologies,” said Don Bird, Senior VP, Cinema at DTS. “We are confident that the addition of Gerald and Ed, as well as promotions of some of the Cinema Division’s most experienced people, will help ensure our continuing success.”
DTS, www.dtsonline.com.
(SP)