AVID MEDIA SOLUTIONS FORM NEW BROADCAST GROUP

AVID Technology, have announced that their Avid Media Solutions (AMS) division has formed a new broadcast group to be headed by Matt Danilowicz, the former President and CEO of iNEWS.
Danilowicz said: “Through the broadcast group, our customers will have access to the most feature-rich and cost-effective solutions for broadcast news production, editing, playout, and web re-purposing available from any vendor, all with one integrated Avid solution. Additionally, the iNEWS Internet initiatives strengthen Avid's offering by facilitating a solution that matches the particular needs of broadcasters or webcasters. While iNEWS is a now part of the Avid family of broadcast solutions, iNEWS, as well as Avid Unity for News and NewsCutter, will continue to develop integrated solutions with third parties such as Sony, Panasonic, Omnibus, and the Grass Valley Group.”
The newly formed group will include a solutions engineering team in America and Europe that will work closely with sales, customers, and third parties to design, implement, and support solutions that meet the specific requirements of broadcasters.
Joe Bentivegna, Vice President And General Manager Of AMS, said: “Forming the broadcast group demonstrates Avid’s solid commitment to the broadcast marketplace and is a great example of Avid’s new Make, Manage and Move Media strategy. With the acquisitions of iNEWS last month, and Pluto Technologies International in 2000, we are now poised to offer our customers a choice: the convenience of a complete, end-to-end broadcast solution from Avid, or the ability to integrate third-party products into an Avid|iNEWS open solution.”
The broadcast group consists of all AMS broadcast products and solutions including NewsCutter non-linear editors, Avid AirSPACE video servers, Avid Unity for News, MediaManager, and TransferManager, as well as the iNEWS product line consisting primarily of the award-winning Newsroom Computer System, Broadcast Control System, Media Browse 2000 and EditStar. (CMcL)