Harris Corporation introduces revolutionary approach to content delivery

Harris Corporation has announced a revolutionary new approach to content delivery with the introduction of the H-Class Content Delivery Platform for broadcasters and content providers.
Harris' H-Class platform provides these organisations the means to integrate disparate processes into a single, modular system that handles all content management and delivery enterprise-wide from creation to consumption.
H-Class enables companies to serve the rapidly emerging 'audience of one' by intelligently managing the delivery of rich digital media across multiple networks, channels, formats and devices. This provides more targeted programming and advertising content, which in turn enables the creation of new advertising models for increased revenue.
"Digitisation of rich media, changing ad models, new mediums and the consolidation of media outlets are just a few of the myriad challenges facing broadcasters and content providers' traditional businesses," said Jeremy Wensinger, President of Harris' Broadcast Communications Division. "In order to successfully meet these new market realities, these organisations need the means to easily manipulate and repurpose their content for deployment in multiple venues, times and locations. Harris' H-Class delivers the industry's first comprehensive system with the end-to-end functionality that allows them to do just that."
The unique approach of this integrated platform allows broadcasters and content providers to efficiently and cost-effectively achieve finer control of their content. This enables them to track their rich media as close to the point of creation as possible while seamlessly managing its movement throughout the broadcast chain to final distribution. As a result, the H-Class platform unlocks new and incremental revenue opportunities by enabling broadcasters and content providers to deliver targeted content to more users, as well as support new services such as Video-on-Demand (VOD), IPTV and mobile video.
(GB/KMcA)