TWO WAY TV APPOINTS CONSUMER AD AGENCY

INTERACTIVE entertainment channel Two Way TV have appointed advertising agency BDS Beechwood to launch a major consumer campaign designed to increase viewer and player numbers.
Two Way TV is currently available to digital cable subscribers in the UK and will have its own channel on ONdigital from the spring. The Two Way TV channel runs a schedule of interactive games that allow people to play against each other and then check their scores against others on the network. Some games are ‘pay-to-play’ and offer cash prizes. Ten million games have been played since the launch a year ago.
Later this year Two Way TV expects to roll-out its enhanced TV programmes that enable the viewer to join in with broadcast quiz shows and sports events.
Two Way TV Head of Consumer Marketing, Liza Burdett, said: “We have appointed BDS Beechwood to show the potential of Two Way TV, to tell viewers they can play a whole host of games linked to familiar television shows. We think of this as ‘event television’ -- games created for a mainstream family audience grouped around the television and ready for the challenge. BDS Beechwood impressed us with their understanding of the brand and the creative solutions they have come up with.”
BDS Beechwood have created an initial umbrella campaign that shows in a humorous way the appeal of being able to join in with a game show or football match rather than shouting answers or suggestions at the television set. Media will include multi-channel television, direct marketing, press and posters. (CD)