Sport Italia adds Extreme branded block

Extreme Entertainment, a leading distributor of action sports programming, has added Sport Italia to its expanding list of Extreme Sports Channel ‘branded block’ clients.
Sport Italia is a new terrestrial free to air channel in Italy, reaching 17 million homes, and is the latest channel to add an Extreme branded programme block to its schedule.
Sport Italia fully understood the benefits of taking an Extreme Sports Channel branded block, which include the full on air kit and marketing support made up of branded stings, promos, bumpers, interstitials, and marketing materials all of which enable broadcasters to clearly define a strand dedicated to Extreme sports.
The long-term deal comprises 150 hours of sports and adventure programming, split into 100 hours of pure extreme sports, with 50 hours of lifestyle and adventure.
Ben Barrett, Managing Director of Extreme Entertainment said of this latest deal: “We are delighted to have secured this deal, which represents a solid distribution contract for Extreme Entertainment, provides the Extreme Sports Channel with a strong brand presence in a key European market, and most importantly of all delivers Sport Italia with some top quality content packaged with the leading and most recognisable TV brand in this genre. This is great a deal that benefits all parties, and goes to confirm the strength of the branded block model.”
(GB)