BBC Broadcast completes CBeebies graphics package

BBC Broadcast has designed a new title sequence and graphics package for ‘Boogie Beebies’, a new CBeebies programme that aims to encourage children to get out of their seats and dance to specially commissioned pop songs.
“We wanted to create a fun and engaging look for Boogie Beebies that would appeal to the pre-school age group. The title sequence opens with a vibrantly coloured textured pattern to draw children’s attention to the television. Children are then put centre stage, performing a dance routine in a simple, animated environment that uses bright colours and shapes to encourage them to get up and dance from the very beginning of the programme,” said Jane Walker, Senior Creative Director, BBC Broadcast.
To create the title sequence children were filmed on a green screen doing a dance routine to music specially commissioned by CBeebies. This allowed movement marks to be added to the screen, giving the sequence a simple tribal look inspired by Keith Haring’s work. The movement marks are also used in the Boogie Beebies logo, which BBC Broadcast also designed. The programme ends with the 'Big Video' - a pop video in which the children, including the viewers - are the stars and can use the moves they have learnt throughout the programme. BBC Broadcast used a similar look to the opening sequence to create images that could give the end of the programme a pop video feel, while still appealing to young children.
(GB)