ITV APPOINT MARKETING DIRECTOR

ITV HAVE announced that they have appointed Jim Hytner as Marketing and Commercial Director.
Hytner, who is currently Director of Marketing and New Business for Channel 5 will replace John Hardie, who resigned earlier this month to join Walt Disney Television.
In his new position at ITV, Hytner will be responsible for on and off-air marketing for ITV Channels, in addition to managing relationships with the advertising community.
He will report directly to Stuart Prebble, ITV Chief Executive.
Prebble said: “I am delighted that Jim is joining us in this key role. His experience of both multi-channel and network broadcasting will be invaluable to ITV as we extend our brand across a family of channels and services.”
Hytner joined the board of Channel 5 in 1998 and has been responsible for all aspects of marketing and communication for the channel. He was previously Marketing Director at BSkyB.
Channel 5 Chief Executive, Dawn Airey, said: “Jim has made a unique contribution to the Channel by ensuring that 5’s presence has been distinctive and impossible to ignore. He will be much missed, not just because of his professionalism, but also for his infectious energy and enthusiasm. We wish Jim the best of luck in his new role.” (CD)