qibb To Showcase Innovations In Workflow Orchestration

qibb is to showcase breakthrough innovations in workflow orchestration at NAB Show 2025.

Through its expanded partnership with Amazon Web Services (AWS), AI-empowered workflow templates, new job management capabilities, and the debut of qibb's AI Copilot, qibb will demonstrate how media teams can rapidly adapt to changes, achieve more efficient workflows, and accelerate content delivery. Visitors can witness these innovations at booths W2005 and SL6826 in the Las Vegas Convention Center between April 6-9.

Now listed on AWS Marketplace, qibb simplifies procurement by allowing media companies to manage purchases directly through existing AWS accounts, consolidating billing processes. Furthermore, customers can easily integrate essential AWS services, including Amazon S3, Rekognition, Transcribe, and Bedrock, into their workflows. This enables faster deployments, flexible scaling options (SaaS or customer-hosted), operational efficiency, and reduced complexity.

"We're excited to deepen our partnership with the AWS Partner Network," said Scott Goldman, US General Manager at qibb. "Listing qibb on the AWS Marketplace streamlines procurement and ensures our customers can scale workflows quickly within the AWS ecosystem."

qibb has achieved AWS Partner Qualified Software status following the AWS Foundational Technical Review (FTR), affirming compliance with AWS best practices for security, reliability, and operational excellence. This milestone highlights qibb’s commitment to providing enterprise-grade media solutions.

During the show, qibb will showcase how clients are using AI to customise workflows. This includes examples using LLMs from OpenAI or Google for tailored storytelling, asset descriptions, and tone-specific publishing, as well as automatically identifying and clipping highlights for news or sports.

In the fast-paced world of AI, qibb offers multiple benefits:
Flexibility: Users can easily build, test, and swap out different AI tools.
Customisation: Recognising the unique nature of enterprise media workflows, qibb allows precise adjustment to prompts and other parameters for specific applications.
Control: With consumption-based AI tools becoming more standard, qibb's dashboard delivers centralised monitoring and cost management across all implemented workflows and models.

qibb's new job management features directly address key customer needs by delivering unprecedented control and efficiency. Users can now manage all jobs from a single interface, offering end-to-end visibility and control and significantly enhancing flexibility.

Benefits to customers include:
Comprehensive control: Manage workflows from start to finish with advanced features for job scheduling, progress tracking, priority queuing, and structured approval checkpoints.
Flexible workflow adaptation: Adapt quickly to evolving needs with job management capabilities, including cancellation, deletion, job retries, and approval-based release points.
Accelerated deployment: Validate workflows rapidly, leading to quicker rollouts of new media services.

"We've listened closely to our customers, and our latest job management tools reflect that," said Roman Holzhause, CTO at qibb. "Media teams now have precise control and unprecedented flexibility, enabling them to streamline workflows and deliver content faster. These enhancements deliver practical, impactful benefits and address their real-world challenges."

Complementing these improvements, qibb's AI Copilot is the industry's first conversational, AI-powered assistant designed specifically for media technology teams. AI Copilot uses generative AI to build, optimise, document, and troubleshoot customer workflows using natural language prompts. This intelligent assistance dramatically accelerates workflow development and reveals optimisation opportunities more effectively than ever before.

qibb will debut AI Copilot at NAB Show 2025, showcasing how media professionals can leverage AI-powered assistance to streamline their workflow orchestration.

qibb.com