Qvest Engage Releases Groundbreaking Whitepaper

Qvest Engage has released a groundbreaking whitepaper analysing the trends shaping the global TV and OTT industry over the next five years.

This in-depth study provides actionable insights and a roadmap for industry leaders to navigate the rapidly evolving media landscape.

The 2025 TV and OTT Trend Analysis is the culmination of extensive research and collaboration with senior industry experts. It explores 15 critical megatrends, ranging from the rise of direct-to-consumer (D2C) platforms to the transformative role of AI-driven personalisation. Supported by insights from 20 senior leaders across Europe, the whitepaper evaluates each trend by its impact and uncertainty, offering a strategic lens to anticipate disruptions and seize opportunities.
Insights That Shape the Future

"As TV and OTT continue to converge, businesses are facing unprecedented challenges and opportunities," said Tobias Künkel, Managing Director of Qvest Engage. "This whitepaper goes beyond describing current trends. It equips decision-makers with the tools and insights they need to act strategically and thrive in an unpredictable market."

The whitepaper highlights:
• 15 macro trends driving the transformation of TV and OTT.
• Analysis of 40+ market studies and reports across media, entertainment, telecom, and tech.
• Expert perspectives to help organisations design smarter platforms, adapt to consumer shifts, and stay competitive.

Who Should Read This?
The whitepaper is designed for broadcasters, content creators, platform operators, and industry strategists who want to stay ahead in the fast-paced TV and OTT space. It offers a roadmap to navigate trends like subscription fatigue, regulatory challenges, and emerging technologies such as 5G and AR/VR.

The 2025 TV and OTT Trend Analysis is now available for download. Visit this website to access your copy and gain the insights you need to shape your strategy for the years ahead.

Download the Whitepaper here.