ITV Promotes Sam Tatlow MBE

ITV has announced that Creative Diversity Partner Sam Tatlow MBE has been promoted to take on the newly created role of Head of Diversity, Equity and Inclusion, as Ade Rawcliffe takes up her expanded role as ITV's Chief People Officer, from January 2025.

Sam will continue to report to Rawcliffe and her role will be integrated into the wider People Team.

As Head of Diversity, Equity and Inclusion at ITV, Sam will join ITV's Executive Leadership team, and will be responsible for leading the team and overseeing ITV's overarching DE&I Strategy, including: leading the delivery of ITV's Diversity Acceleration Plan across its three pillars of Mainstream Content, Creating Opportunities, Inclusive Culture alongside embedding Accessibility and Disability Equity at ITV.

In this role, Sam will lead, drive and inspire the DEI agenda across all parts of ITV, so that colleagues can play their part in creating an equitable organisation and culture for all; and more broadly across the industry, working with key industry stakeholders {including BAFTA, CDN, DDPTV, TAP and The TV Collective} to amplify ITV’s work and contribution across the sector and in society more generally. In this role, Sam will drive delivery of ITV's on, off-screen and workforce diversity commitments.

Sam joined ITV in December 2020 as a Creative Diversity Partner, recruited to support the implementation of ITV’s Diversity Acceleration Plan, which was launched in that year.

In this role she has spearheaded the delivery of ITV’s Disability agenda and worked closely with Producers and the commissioning and Studios teams to ensure a diverse and inclusive team are involved for ITV commissions, working particularly closely with the teams in Entertainment, Factual Entertainment, Sport, Daytime and the soaps. She developed initiatives such as the ITV Inclusive Language Guide, ITV Studios Disabled Writers initiative and ITV’s Production Principles, embedding D,E&I in all ITV commissions.

Prior to joining ITV, Sam worked for training and consultancy company thinkBIGGER!, on projects such as the Channel 4 Production Training Scheme and on the training programme for the Disabled presenters and reporters for the coverage of the London 2012 Paralympic Games and members of the production team for Rio 2016 Paralympics which broke records for representation of Disabled people off-screen.

Sam began her career in television on Channel 4’s Production Training Scheme, and worked as a Production Coordinator in drama on shows such as The Inbetweeners and Misfits.

www.itv.com