Ateliere Appoints Business Development Director EMEA

Ateliere Creative Technologies has appointed Andy Beale as Business Development Director, EMEA for Ateliere's live production solutions.

Beale, a noted technologist with expertise in sports and live production, joins Ateliere from his specialised media consultancy and previously BT Sport, where he served as Chief Engineer & Head of Innovation overseeing the broadcaster's groundbreaking facilities build and cloud and software-based live production transformations. As Business Development Director, Beale will lean into his consultancy and engineering experience to help Ateliere customers modernise their live production workflows, significantly reducing costs and carbon footprint while achieving new levels of efficiency with Ateliere Live and partner solutions.

"The media, content and broadcast landscape is undergoing a radical transformation, and Ateliere truly stands out with its Ateliere Live solution, which has innovative foundations," stated Beale. "The ability to seamlessly transition live content into Ateliere Connect and integrate it into the non-live management flow and media supply chain, and vice versa, is something not many vendors offer. This full solution is a game-changer for producers aiming for cost efficiency and sustainability going forward, and I look forward to being part of it."

Beale will join Andy Hooper, SVP of Live Products at Ateliere, during two webinars focused on 'How to Drive Efficiencies in Live Content Production' taking place Wednesday, January 15th (2:00 PM - 2:45 PM EST) and Thursday, January 16th (12:00 PM - 12:45 PM CET). These webinars will explore the next-generation solution transforming live content production. Whether you're a broadcaster, professional content creator, or part of a production team, the sessions will showcase how you can streamline your workflows, enhance audience engagement, and tackle the industry's toughest challenges.

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