Brightcove Expands Martech Integrations To Enhance Video Management

Brightcove, a leading streaming technology company, is expanding its platform through strategic partnerships with other martech solutions.

These integrations aim to help customers build more cohesive and easy-to-deploy martech stacks for advanced video management.

By partnering with companies like Acquia, Brightcove is enhancing the video content creation, distribution, and monetization process for its customers.

These partnerships will deliver additional benefits to customers by streamlining workflows and improving overall efficiency.

This news follows the company's announcement of significant enhancements to its platform, designed to help customers build and deploy comprehensive martech stacks for advanced video management.

"As we build strategic partnerships with key providers, we continually look at ways to help our customers reach their business goals. With the right partners, we enable marketers to fully leverage their content and get the most value out of it," said David Beck, Chief Operating Officer at Brightcove.

"Integrating our partners' strengths – like Acquia's DAM capabilities – seamlessly into Brightcove's platform makes it easier for our customers to capture, deploy, and measure video to deliver compelling content that drives engagement and business within one platform."

The relationship with Acquia is part of a broader initiative to co-sell and co-market integrated solutions that drive mutual customer success. Through this partnership, for example, Brightcove has been able to grow its enterprise customer base across various industries, including financial services, healthcare, travel and tourism, and technology, as well as solidify Brightcove's notable stronghold with media companies. These collaborations ensure seamless integration of technologies, bringing together various tech stacks to create a cohesive customer experience. With the power of Brightcove's capabilities integrated within Acquia's DAM and the Drupal CMS, system integrators and agency partners now have a powerful video solution to add to these digital experience platform (DXP) practices, especially for clients who leverage video as a critical part of their digital strategy.

Partnership with Acquia Provides Customers Integrated DAM and CMS Capabilities
Brightcove's integration with Acquia DAM (digital asset management) centralizes the storage and management of images, videos and documents, improving content deployment speeds by up to 40%. Brightcove's extensive APIs further extend the reach of Acquia's capabilities, including the Brightcove Video Connect for Drupal. With this plugin, customers can seamlessly manage Brightcove video and players in their Drupal site from a single interface. Together, Brightcove and Acquia allow for a broader distribution of interactive video experiences that increase viewer engagement, as well as comprehensive video insights that support data-informed decisions to optimize marketing outcomes. Customers currently benefitting from Acquia and Brightcove's integration include professional services, non-profit, manufacturing, healthcare, financial services, and technology organizations.

"Our goal is to ensure that customers can fully realize the value of their content, in all its forms, and video is one of the most effective mediums to drive market visibility, generate leads, and convert customers," said Jake Athey, vice president of Sales and Go-to-Market, DAM and PIM at Acquia.

"Our partnership with Brightcove makes it easier for organizations to expand their use of this essential part of any marketing strategy. For campaign development, our DAM integration with Brightcove empowers teams to create video assets more easily, organize them more accurately, and find them more quickly. Marketers can then seamlessly activate those assets using the Brightcove integration with the Drupal CMS, creating one common environment to add and manage video content in digital experiences across the customer journey."

As an integral connection point between back-end capabilities such as DAM and front-end user experience capabilities, Brightcove powers the video needs of customers in any industry. Together, these capabilities integrate into one cohesive martech stack that helps enterprises achieve their business goals through video engagement.