K+ Deploys Broadpeak's SSAI Technology

VSTV, also known as K+, is using Broadpeak's server-side ad insertion (SSAI) technology to monetise its live channels and new AVOD service.

The personalised ad insertion solution, available through broadpeak.io SaaS platform, empowers VSTV to quickly increase revenues for its OTT services.

"Broadpeak has been a trusted technology partner for years. This longstanding relationship made broadpeak.io the natural choice for delivering personalised advertising experiences," said Thomas Jayet, CEO at K+. "The broadpeak.io platform enables us to quickly start monetising our new offering while keeping our viewers engaged with their streaming experience."

Broadpeak's platform is used to dynamically insert targeted ads for 10,000 hours of VOD content, including VIU series, for which the operator holds exclusive rights in the Vietnamese market, as well as for 40 live channels featuring popular events like Formula 1 and English Premier League soccer. broadpeak.io platform streamlines targeted ad insertion, allowing VSTV to personalise ad replacements based on viewer behaviour and preferences. From an ad-tracking standpoint, the services leverage the BPK SmartLib® SDK for Client-Side Ad Tracking, providing insightful analytics relating to monetisation and QoE performance. The broadpeak.io platform is integrated with a SpringServe ad server.

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