MediaKind Expands Its MK.IO Platform To AWS

MediaKind has expanded its MK.IO Platform to Amazon Web Services, Inc. (AWS), further enabling media, sports, and entertainment brands to easily launch high-quality streaming applications.

MK.IO Platform is now built to run on AWS's global infrastructure, offering flexible deployment options and empowering content owners to deliver premium streaming experiences at scale. MK.IO offers unmatched video experiences, monetization options, and audience engagement tools, enabling brands to deploy and scale seamlessly, innovate continuously, and engage audiences globally—all within their preferred cloud ecosystem. The platform will be available on AWS Marketplace by the end of 2024.

"Our mission is to empower creators, developers, and brands to redefine streaming for a global audience," said Allen Broome, CEO, MediaKind. "Providing MK.IO Platform on AWS strengthens that mission by making MediaKind’s trusted solutions accessible to even more of the media community. Clients can now deliver groundbreaking content that drives fan loyalty, knowing their revenue streams are protected by a future-ready architecture."

Key Differentiators of MK.IO Platform on AWS
• Premium Quality Streaming: MK.IO guarantees flawless video for live and on-demand content, ensuring uninterrupted experiences and unmatched performance during major global events. With built-in resiliency and premium video quality , MK.IO delivers an outstanding viewing experience that exceeds expectations.

• Advanced Monetization Tools: MK.IO Platform helps brands maximize their fan base with dynamic ad placements, promotions, interactive banner ads, and subscriptions, enabling hybrid monetization strategies that drive growth and boost ROI.

• Integrated Innovation Ecosystem: As the core of a connected D2C ecosystem, MediaKind partners with leading tech innovators to provide seamless access to the latest in app development, AI workflows, and monetization tools, allowing brands to exceed audience expectations.

• Enhanced Live Sports Contributions: MediaKind's Beam, part of the MK.IO offering, enhances live sports contributions with real-time, programmable edge nodes for flawless audience engagement.

MK.IO is MediaKind’s latest advancement in its work with AWS. Through a pay-as-you-go model, customers can begin to use cutting-edge media technology without the need for upfront integration costs. Seamless integration with AWS tools like Amazon Elastic Kubernetes Service (EKS) and Amazon Simple Storage Service (S3), along with built-in digital rights management (DRM) and security features, ensures an efficient, secure, and high-quality viewing experience with the best video quality available.

www.mk.io