Hitachi Kokusai Appoints East Coast Sales Manager

Hitachi Kokusai has added proven industry talent to its North American sales team with the appointment of Bo Reames as East Coast Sales Manager.

Reporting to National Sales Manager Kenneth Cyr, Reames will apply his varied skillset and industry knowledge to a clearly defined sales role that will prioritise bringing the Hitachi professional camera brand to a bigger audience.

Reames joins Hitachi with a diverse history of experiences that sets him on the path to achieve that goal. His career began on the live production and operations side of the business, including a five-year stretch with a former industry-leading broadcast station group. He took on roles of increasing responsibility over time, working his way up from master control to management positions that soon put him in charge of broadcast operations for 24 cable networks.

Reames shifted to the broadcast engineering side of the business in 2002, joining Backporch Broadcast as Director of Operations for 13 years. He gained valuable experience across many capacities, the majority of which were customer-facing. Prior to joining Hitachi, Reames spent 10 years in a leadership role with Joseph Electronics that redefined the distribution firm's business model to better serve the broadcast and AV integration communities.

These diverse experiences give Reames the ability to communicate the benefits of Hitachi cameras to the business- and technical-minded alike. His consultative approach to sales, developed over 23 years at Backporch and Joseph, adds value for customers in the AV market, where Reames sees opportunity to increase visibility with houses of worship, performance venues, universities, and the broader AV integration community. The fact that he has previous experience selling Hitachi cameras while at Backporch is a bonus.

"The ability to communicate with consultants, integrators and end users adds up to a powerful combination for the manufacturer," said Reames. "These are the professionals that we sell to, and all three require a different sales approach because their needs and interests differ. Opposite of that, they all understand the benefits of excellent picture quality, reliability, aggressive pricing, and strong customer service and support. The fact that Hitachi excels in these four areas provides a solid foundation for success."